Megastar Chiranjeevi has thrashed many a villain in reel life, but he will be adopting a non-confrontationist Gandhigiri style in his political life. In fact, Chiranjeevi had played a role in popularising Gandhigiri in the state through his film Shankar Dada Zindabad, a remake of the popular Munnabhai MBBS.

It is known that the Praja Rajyam chief has been going through books of self-help gurus such as Stephen R. Covey, Norman Vincent Peale and Dale Carnegie to teach his party workers a non-confrontationist problem-solving approach in political matters. Even if the Praja Rajyam leaders come under attack from political rivals, the party would exercise utmost restraint while responding.

"Chiranjeevi wants to establish moral standards in the political system," said the Praja Rajyam spokesperson, Mr Parakala Prabhakar. The rule is applicable to everyone and this was impressed upon Rayalaseema strongman Bhuma Nagi Reddy.

"Even Tammineni Sitaram was given a lecture on non violence when he joined," said a close aide of Chiranjeevi. Chiranjeevi will not wear Khadi to advertise his Gandhism and will continue to don his customary white shirt and black trousers. "You won’t find any change in my attire. I want to go to the public with my normal dress," Chiranjeevi told this correspondent.